Date: 23-25 March 2022, Online
Title: Elia Together 2022 Conference
This sixth edition and second online version of our ELIA Together event will once again bring together language companies and freelancers to discuss the present and future of our trade. In 2022, ELIA Together will focus on the multiple aspects that characterise the ever-evolving world of localisation, the underlying technology that supports it, and the people who build and live within this fascinating industry. This is set to be a truly immersive online event where innovation and connectivity remain paramount.
Virginia’s presentation: WOW your audience with your content
Create your Content Marketing Strategy in four steps. Step by step instructions on how to create a Content Marketing Strategy that will get you a steady flow of high-quality translation leads. Have you been wondering what the Marketing Funnel is? How to increase engagement through your content? Would you like to create content strategically to attract your ideal clients? What have you been doing wrong when it comes to content marketing? In this presentation I will talk about the key mistakes most professionals in the language industry [translators, interpreters, LSP marketers etc.] make when it comes to creating content and how to create a content strategy to thrive over the long-term. How to create content that converts into sales. Step-by- step instructions on how to create a Content Marketing Strategy that will get you a steady flow of high-quality translation leads either you are working as a solopreneur or you own/manage an LSP. It will be mostly about the inbound lead generation approach. A step-by-step, interactive results-oriented presentation. You will create your personal strategy plan with actionable steps right after the presentation.